Monday, November 22, 2010

To Prime or Not to Prime

What is a primer? Just like paint, makeup needs a primer. Would you paint a wall or a canvas without first priming it? Probably not. Adhesion, hide, and colour retention are reasons why you use a primer before painting... so doesn't it seem logical that you should use a primer on your face as you are ultimately painting your face? Foundation primers have many benefits which include: creating a perfectly smooth surface to apply your makeup to, filling in fine lines, creating a base for your makeup to adhere to so it doesn't rub off half way through your day, and providing an easier application of concealer and foundation as they glide over your skin instead of building up product resulting in a "cakey" look.

Most prestige brands now have one or more primers in their product line, some of course are better than others. While I would absolutely love to be able to try every primer and write my opinion about it I don't have the time or $40+ per bottle to experiment! I will however write about the primers I have used as well as knowledge I have gained from doing some online research about primers I haven't tried.

The few brands I have tried are Smashbox, Faces, and Laura Mercier.

Smashbox: They are said to be the undisputed leader of the pack with one of the very first primers available. Smashbox now has 5 different primer formulas spanning from the 1st edition to colour correcting. As a makeup artist I started out with a smashbox makeup kit, primer included. So what's my take? I wasn't a huge fan! While Sephora reviewers give this product 4.5 out of 5 stars, I wasn't crazy about it. Yes it did what it was supposed to do by prepping a face for makeup and yes it was smooth and makeup did glide on but if the user doesn't get the exact amount of product needed it rolls off of the face in balls leaving it not so smooth. Perhaps you would disagree, but I was not sold.

Faces: This has to be one of my favourite primers. It feels so nice being spread onto your skin, with a creamy, thick consistancy. This product does contain silica which some people have a problem with but I don't mind. That is what gives it such a rich, smooth feeling. If you take too much product, no problem it blends right into your skin!

Laura Mercier: I bought a Laura Mercier gift set while at Sephora which included their primer. This is not my favourite primer but I do like it and it gets the job done. It creates a smooth base and feels more like a moisturizer than a primer. It is enriched with vitamins and is not greasy. I may or may not purchase this again, I haven't decided. They currently have 5 formulas of primers incuding regular, oil-free, hydrating, mineral liquid and mineral powder.

Below are some brands I haven't yet tried but would like to...

Dior: How can a girl not love anything Dior? I have loved every product I have tried in Dior's makeup line so far so I have high hopes for their primer. Dior's skinflash Primer claims to have an anti-fatigue remedy and is boosted with Photo-smart Pigments which adapts to all types of lighting. Sephora user ratings are 4 out of 5 stars for this product!

MAKE UP FOREVER

I loveeee this brand! They have amazing eye products and ohhhh the lashes! I do own the green colour correcting primer but I only use it in clients with red toned skin and not on myself. I do like the way it goes on and it has a nice smell. Sephora reviewers say this is a very good moisturizing primer. I would liek to try the clear one for myself!

Guerlian

I had to had this to my "to try" list. Why? The fact that it is made with 24-karat gold has won me over. The 24-carat gold-infused cooling gel sinks into the skin, retaining moisture. Applied to bare skin, this skin enhancer and makeup primer smoothes fine lines and tightens facial features. Rated 4 out of 5 star on Sephora.

Sephora

Last but not least, I have added the Sephora brand to my list to try because it is the cheaper alternative to any of the primers mentioned above. This brand was also one of the highest rated at 4.5 out of 5 stars. It is said to be lightweight and non-greasy. You can compare this price of $15 a bottle to the other brands starting at $30 a bottle.



www.enchantmentmakeupartistry.com

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